THE TRAINER

WISAM BAZAZO

Graduated in marketing B2B and deeply passionate about retail from an early stage, I have had the pleasure of working across diverse sectors including fashion, jewelry, and watchmaking.

My field experience in France, Spain, the US and the Middle East has given me firsthand insight into the key challenges sales teams face daily: the need for stronger sales techniques and, above all, the importance of truly understanding the client to build a lasting trust, an essential in the world of premium retail.

As a trainer specialized in sales and its psychological dynamics, I design engaging sessions where team interactions, shared experiences, and best practices take center stage to foster group synergy.