Introduction TO LUXURY
Master the luxury codes, discover the main actors
We explore the luxury industry's history, major players, and what sets true luxury houses apart from premium brands. Through the lens of French craftsmanship, leading groups, and the importance of savoir-être, participants gain essential tools to navigate this refined environment. Understanding client expectations, mastering gestures, words, and brand values are crucial to succeed in-store.
This module includes:
Attitude and mindset in luxury
Main players in the luxury industry
Characteristics of a luxury brand
Client advisior Interpersonal skills and know-how
The art of selling
Offer a consistent and exclusive journey to your client
Master the art of a refined sales choreography from store preparation and welcome to client discovery and creating desire. Participants will learn how to highlight creations, drive performance through additional sales, and master the closing stage. The goal: to sell more and better with elegance, precision, and emotional intelligence.
This module includes:
Preparation and welcoming
How to engage and discover your client
Highlight your piece
Propose matching pieces
Close the sale elegantly
Psychology in sales
Understand and adapt to clients profile and buying behaviors
This module dives into psychology behind buying behavior to foster more personalized client relationships. By identifying client profiles based on age, typology or behavior, client advisors learn how to adjust their speech, attitude, and engagement level. Emotional intelligence, neurolinguistic programming, and mastery of communication channels become key tools to build trust, guide the sale, and deliver a truly tailored shopping experience.
This module includes:
Client profile segmentation
Emotional intelligence and NLP in sales
The 3 communication channels
How to efficiently mirror a client
The small talk and the art of storytelling
Share beautiful stories to create a bond with your client
Often overlooked, small talk is a powerful tool to build trust and personalize the client experience. This module shows how to use it naturally and elegantly. Paired with storytelling, it helps creating emotional resonance and elevate your pieces beyond features. Through practical techniques, participants will learn how to spark desire and become true brand ambassadors, offering not just a product, but a memorable experience.
This module includes:
Requirements and how to improve small talk
Requirements and how to improve storytelling
Storytelling impact on the brain
clienteling in retail
Reinforce your long-term relationship with the client
In a world where experience matters more than transaction, clienteling is essential. This module explores how to build lasting emotional connections beyond the sale. From defining a clear relational strategy to mastering follow-up techniques, participants will learn how to foster loyalty and drive store visits. With a human-centered structured approach, they become trusted advisors, offering clients a personalized and memorable shopping journey.
This module includes:
Importance of emotions in high-end retail
The ideal clienteling journey
How to build your clienteling strategy
Main clienteling approaches and tools
watchmaking universe
Master the vocabulary and concepts of watchmaking adapted to retail
Watchmaking is a fascinating yet highly technical universe. Faced with knowledgeable clients or curious enthusiasts, client advisors must master its unique codes. We propose 3 dedicated modules offering a complete overview of the watchmaking industry, from its origins to the intricate mechanics and functions.
